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STADIUM creates professional sport experiences for your business. From strategic and creative planning to event delivery, we offer immersive and active events that take your customers, staff or suppliers closer to the world of professional sport.

Quite simply we want to create the experiences and events that are right for your business. Whether that’s coming up with something from scratch or working to a specific brief, we will fit around you.


Experts in using sport to deliver against business objectives, we can develop a strategy that has real purpose at its heart.

  • Define the objectives
  • Understand metrics for success
  • Maximise reach, awareness and impact


We have access to the best sports creative resource in the UK and can deliver everything that is needed pre, during and post event.

  • Campaign creative
  • Event branding & marketing
  • Photography
  • Digital & broadcast content creation


Our network of current and former sporting stars means we can get who you need across all sports and entertainment.

  • Talent identification and negotiation
  • Management on the day
  • Social channel activation

Event delivery

Our extensive expertise ensures you enjoy the very best fulfilment and event experience.

  • Complete event delivery and execution from start to finish
  • Management of all pre-event logistics and planning
  • Liaison and communication with participants throughout
  • Delivery of exceptional event experiences on-site
  • Long-standing relationships with professional sporting venues throughout the UK


We’re passionate about helping brands craft world class sport experiences that create deeper engagement with audiences and promote a more active world.

We have an unrivalled network of experiences that will take your audiences closer to the world of professional sport. With years of combined experience across event delivery, marketing and creative planning, you can trust us to deliver beyond expectations.

Our reputation has been built not only on being good at what we do, but also by doing it in the right way. The way we work is as important as what we do. Our values underpin everything we do.


Exceptional experience for every participant comes from outstanding event delivery


Creativity is at the heart of what we do to deliver bespoke activations


We're passionate about a more active world and we want to put you at the heart of it


Born out of years of outstanding event delivery within sport, STADIUM has been created to bring exceptional strategic, creative and operational resources together to offer clients sports event solutions from brief to execution. We have an exclusive network of experiences that will take your audiences closer to the world of professional sport.

STADIUM is perfectly placed to deliver world class creative and events for brands. With many years of experience in event delivery, ProPlay Sports Events wants to offer its existing and potential clients even more strategic and creative input, so we have teamed up with Jon Crownshaw. With Jon’s track record of delivering exceptional strategic and creative projects within sport, the partnership with ProPlay was formed and STADIUM born.

James Bayley

Founder and MD ProPlay Sports Events - with over 25 years experience in sports events, tours and international tournaments, James created ProPlay Sports Events to meet the growing desire from both corporate clients and sports fans alike to realise their sporting dreams through active participation at professional sporting venues.

Jon Crownshaw

Strategic and Creative marketing specialist - over 15 years brand marketing experience for some of the biggest names in sport including BT Sport, Sky Sports, BBC, Reebok and many more.


With experience of working with some of the biggest brands, agencies, broadcasters, governing bodies and clubs in the UK, we have a proven track record of delivering outstanding sports experiences.

We have worked with brands and clubs including BT Sport, EA Sports, Reebok, Pentland, Chelsea FC, Manchester City FC, Southampton FC and Surrey CCC.

What our clients say


Tel: 01483 370377


Office address: Orchard Lodge, Orchard Close, Guildford GU1 2PR.

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